Hello, dear reader, I hope you’re doing well. I haven’t been paid to write about anything mentioned in this article. Today, I thought I’d share resources which have helped me think about and improve my marketing. I’m not just talking about writing headlines. I’m talking about business strategy, YouTube videos, and networking. And writing. You can’t neglect the foundation of marketing: communication.
1. The first resource which has helped me is my family. Friends work too. I know it sounds cliché, but a fresh pair of innocent eyes is often better than having two of you. An example would be my business cards. Originally, I wanted to make sure anyone connected with Lunar Nebula LLC, or friends willing to help out, could give away business cards with just the company's information. I thought this would be more flexible. My mother immediately suggested writing my name on it. I received similar suggestions from experienced businessmen and women at church. It turns out people want to know who is connected with a business more than what the business is about when you’re first starting. Make sure your name is connected with any marketing materials you use for your business. It will improve your networking opportunities and your marketing at the same time.
2. “Unnatural Talent” by Jason Brubaker is a book I’ve talked about before. it’s no coincidence that he had one of the first and most successful Kickstarter campaigns of all time. The book is based on his blog at remindblog.com if you’d like to see his work. The book concisely brings together his blog posts on things like comics and business. If you’re into comics and want to understand the business aspects more, I highly suggest buying this book. He gets into the nitty-gritty of joining various forums, successfully advertising your website, and also dives into the printing process. If you could care less about the business of comics the book’s lessons can still be translated into good networking advice. if you never pick up a copy of the book, think about or examine how your favorite authors and businesses market their work.
3. Tim Schmoyer helps you with YouTube tips and tricks at his channel, Video Creators (https://www.youtube.com/user/VideoCreatorsTV). Tim’s advice can also help with SEO, marketing ideas, and understanding some of the psychology behind communicating to humans through a camera. YouTube is a huge platform for businesses to market their content. Humans are naturally attracted to moving images. Why not learn how to use this to your advantage?
4. Education sites like Udemy (https://www.udemy.com/) offer a variety of courses, including writing and marketing courses. Sometimes their prices go down to as low as $10 per course, but their current prices are $15 on sale days. It’s basically the price of a book, yet the course can offer video tutorials and other perks depending on the teacher. I think Udemy is a great investment if you’re willing to learn at your own pace.
5. Online articles can be wonderful resources. Sometimes you have to sift through quite a few, and click bait does exist. However, you are probably reading this article because I learned a few lessons about writing click bait headlines. The most useful articles I’ve found are: https://unbounce.com/content-marketing/how-to-craft-headlines-that-get-clicked-without-resorting-to-clickbait/ and https://www.launchdigitalmarketing.com/are-clickbait-titles-good-or-bad/. An article at http://www.adweek.com/prnewser/9-ways-to-write-a-headline-without-using-clickbait/121969, which in reality is click bait, also give some good tips if you want to write click bait.
I hope this blog helps you with your marketing endeavors, and doesn't make you lose your faith in humanity. Let me know if this helped you out by commenting below or emailing me. Have a good day, dear reader!
1. The first resource which has helped me is my family. Friends work too. I know it sounds cliché, but a fresh pair of innocent eyes is often better than having two of you. An example would be my business cards. Originally, I wanted to make sure anyone connected with Lunar Nebula LLC, or friends willing to help out, could give away business cards with just the company's information. I thought this would be more flexible. My mother immediately suggested writing my name on it. I received similar suggestions from experienced businessmen and women at church. It turns out people want to know who is connected with a business more than what the business is about when you’re first starting. Make sure your name is connected with any marketing materials you use for your business. It will improve your networking opportunities and your marketing at the same time.
2. “Unnatural Talent” by Jason Brubaker is a book I’ve talked about before. it’s no coincidence that he had one of the first and most successful Kickstarter campaigns of all time. The book is based on his blog at remindblog.com if you’d like to see his work. The book concisely brings together his blog posts on things like comics and business. If you’re into comics and want to understand the business aspects more, I highly suggest buying this book. He gets into the nitty-gritty of joining various forums, successfully advertising your website, and also dives into the printing process. If you could care less about the business of comics the book’s lessons can still be translated into good networking advice. if you never pick up a copy of the book, think about or examine how your favorite authors and businesses market their work.
3. Tim Schmoyer helps you with YouTube tips and tricks at his channel, Video Creators (https://www.youtube.com/user/VideoCreatorsTV). Tim’s advice can also help with SEO, marketing ideas, and understanding some of the psychology behind communicating to humans through a camera. YouTube is a huge platform for businesses to market their content. Humans are naturally attracted to moving images. Why not learn how to use this to your advantage?
4. Education sites like Udemy (https://www.udemy.com/) offer a variety of courses, including writing and marketing courses. Sometimes their prices go down to as low as $10 per course, but their current prices are $15 on sale days. It’s basically the price of a book, yet the course can offer video tutorials and other perks depending on the teacher. I think Udemy is a great investment if you’re willing to learn at your own pace.
5. Online articles can be wonderful resources. Sometimes you have to sift through quite a few, and click bait does exist. However, you are probably reading this article because I learned a few lessons about writing click bait headlines. The most useful articles I’ve found are: https://unbounce.com/content-marketing/how-to-craft-headlines-that-get-clicked-without-resorting-to-clickbait/ and https://www.launchdigitalmarketing.com/are-clickbait-titles-good-or-bad/. An article at http://www.adweek.com/prnewser/9-ways-to-write-a-headline-without-using-clickbait/121969, which in reality is click bait, also give some good tips if you want to write click bait.
I hope this blog helps you with your marketing endeavors, and doesn't make you lose your faith in humanity. Let me know if this helped you out by commenting below or emailing me. Have a good day, dear reader!